Effective immediately, we have increased the price of the Windows version of ShutterCount from $2.99 (+taxes) to $3.99 (+taxes). Pricing of the Mac version is unaffected.
Let me begin with the hard facts. Developing the Windows version costed 3x more than the Mac version. Fixed yearly operational costs (certificates and such) are 4x more. Support costs of this single, simple app are almost 10x more than all of our Mac and iOS apps combined.
On the income front, despite that theoretically there are 8x more Windows installations than OS X, the Windows version only produces less than 12% of the Mac version’s income.
The Windows version is on the market for 15 months now, and hadn’t turned profitable. In fact, it’s bleeding money. So at this point we have two choices: kill the project completely, or increase the price to a point where it at least breaks even.
We chose to keep the product at an elevated price, and will see how it works out. Ultimately the choice is yours.